JOYCE: The Golden Needle
Concept development of Hong Kong’s first ever immersive fashion exhibition “The Golden Needle”. A week-long series of events to commemorate the Grand Opening of the newly refurbished JOYCE Central store, celebrating designers and artisans who have been part of the 46-year history of JOYCE.
- Creative concept development
- Marketing strategy and communications
Creative direction & production design : Joseph Bennet
Theatre direction : Les Enfants Terribles
Videography: Brano Gilan