JOYCE: The Golden Needle

Concept development of Hong Kong’s first ever immersive fashion exhibition “The Golden Needle”. A week-long series of events to commemorate the Grand Opening of the newly refurbished JOYCE Central store, celebrating designers and artisans who have been part of the 46-year history of JOYCE.

• Creative concept development
• Marketing strategy and communications

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Creative direction & production design : Joseph Bennet

Theatre direction : Les Enfants Terribles

Videography: Brano Gilan

Photography: Baptiste Mourrieras / Chris Lusher