JOYCE: The Golden Needle

Concept development of Hong Kong’s first ever immersive fashion exhibition “The Golden Needle”. A week-long series of events to commemorate the Grand Opening of the newly refurbished JOYCE Central store, celebrating designers and artisans who have been part of the 46-year history of JOYCE.

  • Creative concept development
  • Marketing strategy and communications


Creative direction & production design : Joseph Bennet

Theatre direction : Les Enfants Terribles

Videography: Brano Gilan

Photography: Baptiste MourrierasChris Lusher

Fashion Article